If you have ever struggled to convince your management, investors or team members why successful software companies have almost always focused on a given vertical or niche market on the path to glory, Seth Godin sums it up well in his short post “The more people you reach the more likely it is that you’re reaching the wrong people.”

A successful technology executive and great strategic thinker I know explains it even more succinctly: “There is no ‘and’ in ‘focus’.”